Systems such as Acorn and PRIZM provide companies with lifestyle and demographic information about neighborhoods throughout the United States. This information is used to aid
A. behavioristic segmentation.
B. geodemographic segmentation.
C. market density analysis.
D. demographic segmentation.
E. geographic segmentation.
Answer: B
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A sales team from Goodway Inc. enters negotiations with a large poultry processing company. Its objective is to sell the company 40 pressure washers with a 5 percent quantity discount and a share of all shipping costs. But, it will walk away from the negotiation table satisfied if it can convince the company to buy 20 washers with a 2 percent discount. What other type of objective does it need to develop?
What will be an ideal response?
In a ________ defense, the market leader stretches its domain over new territories that can serve as future centers for defense and offense
A) counteroffensive e B) flank C) contraction D) mobile E) position
Amanda has worked for Parks City Library for over ten years and has grown to love her job and her coworkers. Recently, there has been talk among the library workers that half of the existing workers will be transferred to the new library on the other side of town. Amanda is worried that Macy, her fellow worker of five years, will be one of the staff members moving to the new library. She hopes that both she and Macy will stay at the same library. What is Amanda’s reason for resisting change?
a. learning anxiety b. self-interest c. fear of loss d. uncertainty
The process of seeing or hearing messages without being aware of them is referred to as
A. selective perception. B. selective attention. C. indifference. D. selective retention. E. subliminal perception.