Zenith Radio and other American TV manufacturers brought suit against Japanese TV manufacturers for charging artificially low prices in the United States. Can the Japanese manufacturers be sued in the United States?
Yes, if they're doing business here. Matsushita Elec. Indus. Co. v. Zenith Radio, 475 U.S. 574 (1986).
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Answer the following statement true (T) or false (F)
In tracking results from event marketing, an Advertising Research Foundation study found which type of events tended to yield the best results in terms of intentions to purchase and actual purchases of the sponsor's brand?
A) festival and fair B) sports-related C) entertainment-related D) cause-related
Reputation management refers to the practice of caring for the "image" of a firm.
Answer the following statement true (T) or false (F)
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A) Write a script B) Make the podcast easy to find by a variety of audiences C) Produce the podcasts on a regular schedule D) Provide content that users will find useful beyond the immediate moment E) Use strong visual components that might replace the spoken words