Due to the decrease in the size of news organizations’ staffs, journalists must multitask now more than ever to provide content for both the online and print editions. What item in the PR writer’s toolkit can help journalists meet their needs?
a. company website
b. feature stories
c. media kit
d. Facebook page
c. media kit
Communication & Mass Media
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In _______ sampling, every unit has an equal chance of being selected.
a. convenience b. judgmental c. network d. volunteer e. probability
Communication & Mass Media
When constructing your speech, why is it important to organize your ideas clearly? Support your
answer with at least one of the book's suggestions as well as your own. What will be an ideal response?
Communication & Mass Media
An organizational culture that adopts a low risk and rapid pace for feedback and rewards is known as a ______ culture.
A. bet the company B. process-oriented C. tough-guy, macho D. work hard, play hard
Communication & Mass Media
If your topic is how tsunamis form, you would most likely ________ the process.
A. illustrate B. explain C. define D. demonstrate
Communication & Mass Media