The first step in editing a story is to read it completely before making any changes
Indicate whether the statement is true or false
True
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David Ogilvy is known for developing the __________ image concept
Fill in the blank with correct word
When sharing information that is not clearly identified as opinion, the language you should
use is ________. A) a figure of speech B) relative C) absolutes D) provisional
What is the best way to repair a “you should” lead?
A. Change the “you should” phrase to an “I will” phrase. B. Include a clarifying sentence that participation is not mandatory, only suggested. C. Find a source to give a quote with the “you should” phrase included. D. Replace the “you should” phrase with information on how interested parties can participate.
The space between the lines of type is called
a. kerning b. tracking c. sizing d. leading