David Ogilvy is known for developing the __________ image concept

Fill in the blank with correct word


brand

Communication & Mass Media

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The best headline length is:

a. Ten words or less b. Five words or less c. None of the choices d. Three words or less

Communication & Mass Media

Allison met Simon while traveling on vacation and discovered they had the same major and both liked to hike and ski, so they exchanged information so that they could meet again. This is an example of how __________ influences relational development

a. physical attractiveness b. similarity c. mutual friends d. proximity

Communication & Mass Media

The term ____________ refers to the effect horror films sometimes create when they make something that was once familiar seem strange and terrifying

Fill in the blank(s) with correct word

Communication & Mass Media

Which of the following is an assumption of Cognitive Dissonance Theory?

A. Dissonance is created by physiological discomfort. B. Human beings are not bothered by inconsistencies in their cognitions. C. Dissonance is an aversive state that drives people to actions with measurable effects. D. None of the answers is correct.

Communication & Mass Media