A(n) ________ refers to a private individual or household that is the end-user of a product or service.
A. beneficiary
B. producer
C. consumer
D. intermediary
Answer: C
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Top Gear is an award-winning British television series about motor vehicles, mainly cars. It is presented by a set of hosts who test drive new cars and provide reviews on the cars' performance, their prices, and other factors
Which of the following personal communications channels is Top Gear closest to in description? A) expert channel B) formal channel C) social channel D) sponsored channel E) advocate channel
Which method of adjusting for nonresponse has the researcher contacting a sub-sample of the nonrespondents; projecting the values obtained from the sub-sample to all respondents; then adjusting the survey results to account for nonresponse?
A) substitution B) sub-sampling of nonrespondents C) subjective estimates D) replacement
Situational influences refer to
A. both the objective and subjective attributes a consumer uses to compare different products and brands. B. the temporary impediments to a consumer's purchase decision. C. psychological concepts that are useful for interpreting buying processes and directing marketing efforts. D. the feelings of postpurchase anxiety that can arise from a number of different factors including social surroundings, physical surroundings, psychological effects, and precedent states. E. the five aspects of the purchase situation that impact the consumer purchase decision process: purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states.
Dweeby Manufacturing has noticed a steady decline in product sales this last quarter. Their marketing traditionally focused on appealing to women, but an increasing number of men are now doing the household shopping and chores. In response, they are shifting their marketing campaign. Dweeby Manufacturing is adapting to which organizational force for change?
A. management changes B. demographic characteristics C. social and political pressures D. technological advancements