Kotler based his 4 Cs on the idea that ________ is more important than ________
A) channel communication; customer acquisition
B) customer retention; channel efficiency
C) customer acquisition; customer value
D) channel communication; channel efficiency
E) customer retention; customer acquisition
E
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Zeke wishes to earn $5100 of operating profit each month. Calculate the amount of sales revenue required to achieve the target profit. (Round your answer to the nearest dollar.)
Zeke was a professional classical guitar player until a motorcycle accident left him disabled. After long
months of therapy, he hired an experienced luthier and started a small shop to make and sell Spanish
guitars. The guitars sell for $800, and the fixed monthly operating costs are as follows:
Zeke's accountant told him about contribution margin ratios, and Zeke understood clearly that for every
dollar of sales, $0.75 went to cover his fixed costs, and anything above that point was profit.
A) $4639
B) $13,916
C) $11,439
D) $34,316
Estella is trying to create an advertising message that communicates the tangible features of her company's laptop computers, telling consumers about the relative advantages of her products as compared to other offerings in the market. Estella is trying to create a(n) ________ appeal.
A. reminder B. niche marketing C. informational D. emotional E. institutional
Contribution margin ratio is the ratio of contribution margin to ________
A) net sales revenue B) cost of goods sold C) total variable costs D) total fixed costs
Samson is a government employee. Samson is limited in drug testing by the
a. First Amendment. b. Second Amendment. c. Fourth Amendment. d. Eighth Amendment.