Estella is trying to create an advertising message that communicates the tangible features of her company's laptop computers, telling consumers about the relative advantages of her products as compared to other offerings in the market. Estella is trying to create a(n) ________ appeal.
A. reminder
B. niche marketing
C. informational
D. emotional
E. institutional
Answer: C
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One lesson learned from the financial crisis of 2008 was that
A. government regulators need to respond slowly when financial practices threaten the economy. B. unregulated financial firms need to be prevented from growing so large that their failure would severely damage the economy. C. the ease of owning a home has no relationship to the efficiency of the financial system. D. unregulated financial firms need to be prevented from growing so small that their success would have no or little effect on the economy.
Name and explain the characteristics of an ethical speaker.
What will be an ideal response?
Answer the following statements true (T) or false (F)
1. The idea that two or more forces combined create an effect that is greater than the sum of their individual effects is called syncretism. 2. Right Office Equipment continually talks with customers after they purchase their products, and Right Office managers regularly visit customers to gather feedback on new products, product improvements, and how Right Office can better serve its customers. This is an example of an open system. 3. When Mr. Jones, the owner of a local hardware store, asks one of his lawnmower suppliers about the total ability of their product to meet customer needs, he is questioning the quality of that mower. 4. A-Plus Manufacturing has a policy of using statistical sampling to locate errors by testing just some (rather than all) of the items in a particular production run. This strategy of minimizing errors is known as synergy. 5. A local furniture retailer routinely develops and acquires new knowledge, and the employees communicate what they learn to other employees, so the company is able to modify its behavior to reflect what they have learned. This organization is an example of a learning organization.
In analyzing the attractiveness of market segments, which of the following is NOT one of the most important variables?
A. competitive forces related to the segment B. segment size C. growth potential D. location of the segment E. strategic fit with the firm's goals