Bret and Cory enter into a contract for the sale of Bret's textbook at the end of the fall semester for which Cory agrees to pay Bret $60. Cory wants to transfer her right to payment for the book to Del. This transfer

A. is prohibited.
B. may be oral or written.
C. must be implied.
D. must be in writing.


Answer: B

Business

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Business segmentation based on purchasing approaches may divide the market by technology, user and nonuser status, and general purchasing policies

Indicate whether the statement is true or false

Business

A debit:

A. Always decreases an account. B. Always increases liability accounts. C. Is the left-hand side of a T-account. D. Always increases an account. E. Is the right-hand side of a T-account.

Business

Greenberg Smoked Turkey, Inc., is a nationwide mail-order business that operates without any advertising. It does not accept credit cards, has no toll-free number for customers to call, and does not have a Web site. This hopelessly old-fashioned company is also very profitable with thousands of devoutly loyal customers--some of whom have ordered Greenberg smoked turkeys every year for the last fifty years. Greenberg more than likely uses _____ to maintain these long-term ties to its customers.

A. reactive marketing B. synergistic management C. relationship marketing D. a sales orientation E. management empowerment

Business

Companies use ________ in an attempt to move up their Web sites in the organic search engine results

A) search engine image protection B) search engine optimization C) search engine keyword insertion D) search-oriented architecture E) domain stacking

Business