People are more creative when:
a. they can work inside their own paradigms.
b. they are intrinsically motivated.
c. their work is critically evaluated.
d. they have monetary performance rewards.
b. they are intrinsically motivated.
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The four tasks involved in completing business reports and proposals include all of the following except
A) distributing. B) revising. C) producing. D) illustrating. E) proofreading.
Using the hierarchy of effects model to develop knowledge of a product or brand, which would be the best message strategy?
A) affective B) cognitive C) conative D) corporate
Which of the following is most likely part of the ultimate audience in a firm's target market?
A) bloggers B) institutions C) journalists D) media outlets E) consumers
Molly wants to buy a vacant lot that is for sale in her neighborhood. The problem is that she had a skirmish with the current owner, Ben, over his dog barking at all hours of the night. Molly asks Sam if he will purchase the lot on her behalf without
telling Ben that she will be the true owner. Sam agrees and reaches an agreement with Ben. A few months after the purchase, Molly begins to do some work on the lot. Ben sees her and asks what she is doing. Molly tells him that she was the true purchaser. Ben becomes furious and yells at her that he will have the sale rescinded and sue both Molly and Sam for fraud. What will be the likely result if Ben sues Molly and Sam?