Using the hierarchy of effects model to develop knowledge of a product or brand, which would be the best message strategy?
A) affective
B) cognitive
C) conative
D) corporate
B
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Which of the following is not always an example of nonstore retailing?
a. direct selling b. direct marketing c. airport retailing d. vending machines
________ allows firms to sell products, advertise, purchase supplies, bypass intermediaries, track inventory, and eliminate paperwork.
a. Social networking b. E-commerce c. Blogging d. Video sites e. None of the above
Sue has a major store's credit card. On Monday she charged a $47.90 sweater and then lost the card. Myra found it Monday and charged a $100 scarf and $400 purse. Sue missed her card at 8 a.m. Tuesday and called the store. That day, Myra charged a coat for $4,000. Sue's bill was $4,547.90. Sue owes:
A) $47.90. B) $547.90. C) $97.90. D) $4,547.90.