Sherwin-Williams' paint brand, Dutch Boy, has come up with a packaging innovation that is getting rave reviews. The new Twist & Pour paint is packaged in an all-plastic gallon container with an easy twist-off lid, comfortable side handle, and even a pouring spout. There's no other paint product like it on the market. This innovative packaging was most likely designed for which of the following functions?
A. facilitate product use and convenience
B. contain and protect the product
C. reduce environmental damage
D. facilitate recycling
E. promote the product
Answer: A
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In many service industries, customer-contact employees are
A. valued as the most important employees in the organization. B. the best-trained employees in the organization. C. the lowest-paid and least-trained employees. D. well trained but have high turnover rates. E. moderately paid personnel with high rates of turnover.
The tendency to overestimate the dispositional causes of behavior and underestimate the environmental factors when others fail is called the fundamental attribution error.
Answer the following statement true (T) or false (F)
The Malcolm Baldrige National Quality Award ______.
A. was named after the U.S. Senator for Quality B. honors organizations that produce quality products and services C. is restricted to European companies D. applies only to service industries
Special displays or other in-store promotions are effective for marketing ________ involvement products.
Fill in the blank(s) with the appropriate word(s).