Which of the following represents B2B marketing?
A. a high school club selling water bottles at a football game
B. a restaurant selling food to its customers
C. a steel manufacturer selling rolled steel to an automaker
D. a business owner buying products at a wholesale outlet for her personal use.
E. a cell phone company opening a new retail store
Answer: C
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Refer to Figure 11.1. Suppose the exchange rate is $.30 per franc. At this exchange rate, there is an ____ of francs, which leads to a ____ in the dollar price of the franc, a(n) ____ in the quantity of francs supplied, and a(n) ____ in the quantity of francs demanded.
a. excess demand, rise, increase, decrease b. excess demand, rise, decrease, increase c. excess supply, fall, decrease, increase d. excess supply, fall, increase, decrease
What is the difference between consumer promotions and trade promotions?
What will be an ideal response?
A(n) ________ describes a person's relatively consistent evaluations, feelings, and tendencies toward an object or idea
A) role B) cue C) drive D) attitude E) motive
The primary difference between ordinary and extraordinary repairs is that extraordinary repairs
a. are an expense of the current period. b. are periodic in nature. c. are necessary to maintain the asset in good operational condition. d. extend the useful life or increase the residual value of the asset.