American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________
A) brand mantras
B) brand parity
C) brand identity
D) brand architecture
E) brand extension
A
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In the last paragraph of your cover letter, you should
A) give information about your college transcripts. B) give your qualifications. C) tell the potential employer that you will call them in seven-to-ten days. D) ask for a personal interview.
When participating in a group interview,
A) find out about the practice ahead of time to prepare mentally. B) focus your answers and attention on the person who seems to be the "leader." C) give everyone a copy of your résumé. D) address your questions to the most "senior" person present.
Knowing the correct steps to take once problems develop is a function of a team's:
A) Communication ability. B) Technical task ability. C) Troubleshooting ability. D) Client acceptance ability.
Danielle delivers her dress to Every Day Cleaners for dry cleaning. Every Day's clerk promises that the dress will be ready within five business days. Danielle agrees to pay the charge for the cleaning when she picks up the dress. These parties have a contract. This is
A. an implied bailment. B. an involuntary bailment. C. an express bailment. D. no bailment.