When audiences see information as relevant to their personal lives, they're more likely to listen and learn effectively

Indicate whether the statement is true or false


True

Communication & Mass Media

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Donna finds herself agreeing with the speaker who has come to talk to her class about why they should start buying more locally produced foods as he seems very knowledgeable and has been working in the field for several years. Donna was most likely using what strategy to make her decision?

a. liking heuristic b. evaluation of the message strength c. credibility heuristic d. consensus heuristic

Communication & Mass Media

When you brainstorm, write down all the ideas that come to mind, no matter how silly,

irrelevant, boring, or challenging they may seem. Indicate whether the statement is true or false

Communication & Mass Media

Which of the following has NOT been considered as an alternative to traditional ways of funding mass media in the U.S.?

A) changing the U.S. tax code to encourage family ownership of media companies. B) using excise taxes on other products to subsidize media companies.. C) transferring ownership from for-profit businesses to nonprofit foundations.. D) promoting university-based journalism centers as news producers..

Communication & Mass Media

Connectives are

a. transitions. b. internal previews. c. internal summaries. d. signposts e. all of the above.

Communication & Mass Media