Explain the use of trend-impact analysis and cross-impact analysis with reference to environmental scanning.
What will be an ideal response?
Trend-impact analysis aids a planner in determining which trends observed in the environment are relevant to the company. This analysis requires the formulation of a delphi panel to examine desirability, technical feasibility, and probability of occurrence of environmental events. Cross-impact analysis goes further in studying the impact of these events on one another. This technique is especially useful if one event reinforces or inhibits other events
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Which of the following stages in the new product development would a firm engage in immediately after the completion of concept testing?
A) idea screening B) marketing strategy development C) business analysis D) product development E) idea generation
Factors that influence the bargaining strength and leverage of buyers include which elements?
What will be an ideal response?
Because individuals don't waste time interacting with others, they can usually accomplish more work alone than in teams
Indicate whether the statement is true or false
An estate pour autre vie creates:
A) A brief interest in personal property. B) A permanent transfer of goods. C) A lifetime interest in real property. D) None of the above.