What is segmented pricing? Briefly describe the different types of segmented pricing
What will be an ideal response?
In segmented pricing, the company sells a product or service at two or more prices, even though the difference in prices is not based on differences in costs. Segmented pricing takes several forms. Under customer-segment pricing, different customers pay different prices for the same product or service. Under product-form pricing, different versions of the product are priced differently but not according to differences in their costs. Using location-based pricing, a company charges different prices for different locations, even though the cost of offering each location is the same. Finally, using time-based pricing, a firm varies its price by the season, the month, the day, and even the hour.
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Indicate whether the statement is true or false
Crashing frequently results in overallocation of resources.
Answer the following statement true (T) or false (F)
A consumer who is armed with information and is narrowing down his choices and comparing the pros and cons of each remaining option is in the ________ step of the consumer decision-making process
A) problem recognition B) information search C) evaluation of alternatives D) product choice E) postpurchase evaluation
List and describe the five steps in Dewey’s rational problem-solving process. Describe a problem you faced by applying this process.
What will be an ideal response?