In the MPR environment, a consumer with a passion for a brand, product or business can, as a result, become a(n)
A) active non-media connector.
B) advertising representative.
C) consumer activist.
D) secret shopper.
E) product research engineer.
A
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U.S. GAAP and IFRS distinguish between revenues and expenses on the one hand and gains and losses on the other. Which of the following is/are true?
a. Revenues and expenses result from the recurring, primary operating activities of a business. b. Income items include the ordinary, recurring operating activities of the firm. c. Gains and losses result from either peripheral activities or nonrecurring activities. d. The reporting of revenues and expenses are at gross amounts, and firms report gains and losses at net amounts. e. all of the above
The relevant costs for the decision to sell or process further are:
a. the additional processing costs. b. always fixed in nature. c. always variable in nature. d. sunk costs.
Discuss control mechanisms that managers can use to monitor the performance of empowered employees.
What will be an ideal response?
A Penrosian definition of the firm focuses on the role of:
a. Technology b. Capital c. Resources d. Network