Kane emphasizes that public relations campaigns need to employ what kinds of goals?

a. goals that are the same as those of the organization
b. goals that can be affected through communications
c. goals that are relatable to the target audiences
d. Goals that can be supported by internal stakeholders


b. goals that can be affected through communications

Communication & Mass Media

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More than half of the people employed by video game industry are game designers. True or false?

a. True. b. False.

Communication & Mass Media

The key feature of owned media in the PESO model is that it is ______.

a. controlled by the brand b. reviewed by influencers c. influenced by consumers d. regulated by law

Communication & Mass Media

Plagiarism describes

a. unethical decisions about the audience. b. unethical decisions about logistics. c. unethical decisions about purpose. d. unethical decisions about content. e. unethical decisions about performance.

Communication & Mass Media

This generation grew up with computers.

A. Boomer generation B. Millennial generation C. Builder generation D. X generation

Communication & Mass Media