Which of the following would involve speculative risk?
A) purchasing a burglar alarm system for your home
B) purchasing a lottery ticket
C) purchasing an extended warranty on your television set
D) purchasing a life insurance policy
B
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Which of the following statements is true of a pull communication strategy?
A) It aims to create interest among customers and motivate them to acquire more information. B) It is directed at channel intermediaries and channel influencers. C) It is of limited use when the company seeks to enhance consumer retention among current consumers. D) It focuses on focused on trade associations and industry influencers. E) It does not include digital communication methods.
FashionMart, a brick-and-mortar clothing retailer, offers free Wi-Fi in its stores and urges customers to launch its app when entering the store to view additional sales and loyalty credits. Which of the following best applies to this scenario?
A. Both webrooming and showrooming involve the use of mobile devices in-store. B. Multichannel shopping causes problems for retailers. C. Online retailers are opening physical spaces. D. Smartphones are the newest shopping channel. E. Large brick-and-mortar stores offer a larger product assortment in-store to entice customers to shop there.
The efficient insurance market requires all of the following conditions except:
A) numerous sellers and buyers B) well-informed consumers C) numerous purchase substitutes (homogeneity) D) a government subsidy for lower-income citizens
A personal balance sheet is comprised of
A) your assets, liabilities and net worth. B) your loans and credit card balances. C) monthly loan, credit card and other "fixed" payments. D) gross monthly income less "fixed" payments.