As companies diversify into new businesses, managers are inevitably faced with a make or __________ decision.
A. buy
B. lease
C. forego
D. substitute
Answer: A
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The most serious problem with unnormalized databases is the
a. update anomaly b. insertion anomaly c. deletion anomaly d. none of the above
How do environmental factors affect pricing during a product or service's life cycle?
What will be an ideal response?
Firms seeking a price premium for their environmentally friendly products often adopt a(n)
A. environmental cost leadership strategy. B. eco-branding strategy. C. eco-efficiency strategy. D. sustainable value innovation strategy. E. beyond compliance leadership strategy.
In a scenario where the market is not showing any signs of growth, what is the likely role of sales promotion?
A. It will provide a competitive advantage to the company. B. It will reduce the selling costs of firms. C. It will encourage deal-prone customers to switch between brands. D. It will result in long-term brand loyalty toward the firm. E. It will contribute to long-term profits.