In the new communication environment, advertising is often the single most important element of a marketing communications program for sales and building brand and customer equity
Indicate whether the statement is true or false
FALSE
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What is the internal view of a database?
View modeling includes
a. constructing a data model showing entity associations. b. constructing the physical database. c. preparing the user views. d. all of the above.
Iseal had to give a very negative performance appraisal to one of her newest employees. If ethical, what should her next move be regarding this employee?
a. If the employee is hurting the work unit, she must dismiss the employee to protect others. b. She must give the employee a chance to improve under a specific timeline and goals. c. She should not try to discipline the employee yet and take a wait-and-see approach. d. She must praise the good work the employee is doing and hope this elevates overall performance.
The job titles of buyer, vice-president of operations, and merchandise vice-president are more likely to be found in what type of retail institution?
a. independent b. chain c. leased department d. franchise