Marketing experts consider stealth marketing extraordinarily effective because:
A. consumers do not see the communication as too personal and often tend to trust an advertisement or other marketing material much more than they would trust the communicator.
B. a consumer does not question the message as she might challenge a traditional advertising campaign.
C. consumers seek out the communicator's vested interest.
D. a consumer's guard is not down while accepting a message.
Answer: B
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To determine the age of fairly recent fossils and organic artifacts, it is possible to analyze the amounts of the isotopes 14C and 14N, because over time the 14C-which originated in the atmosphere-breaks down into 14N through a process known as beta decay. What net change occurred for this to happen?
A. The 14C gained a proton. B. The 14C gained an electron. C. The 14C lost an electron. D. The 14C gained a neutron. E. The 14C lost a proton.
Under the Model Business Corporation Act, a shareholder may ask a court to dissolve a corporation when:
A. a corporation uses assets for public welfare. B. directors are in conflict, their deadlock cannot be broken by shareholders, and the corporation faces ruin. C. creditors are acting unfairly or illegally. D. directors are maintaining registered agents without the approval of the shareholders.
Archetype is a Unilever company that successfully markets a number of different tea brands around the world. Each brand appeals to the taste and emotions of local tea markets
Which of the following is the most accurate classification for the marketing Archetype does to create and promote specific products for the more than 100 countries in which its products are sold? A) a marketing audit B) a strength C) a threat D) an opportunity E) a business mission
Which of the following best explains why Selman & Saks chose exporting as its entry method to the French market?
A) Exporting offers the highest potential for profit. B) Exporting offers a lower risk level for the company. C) Indirect exporting is more expensive than direct exporting. D) Exporting offers the most savings through scale economies. E) Exporting offers greater access to less expensive labor and materials.