Kellogg's has several cereals targeted at different types of users. This is an example of multiple products aimed at multiple markets. Manufacturing these different cereals is clearly more expensive than producing one, but seems worthwhile if it adds to the manufacturer's sales revenues and profits, serves customers' needs better, and
A. doesn't reduce quality or increase price.
B. stabilizes the sales revenues and profits.
C. decreases the cost of the physical plant.
D. creates economy of scale.
E. conforms to all FDA guidelines.
Answer: A
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Indicate whether the statement is true or false
Which of the following is the starting point for a global marketing information system?
A) collecting data B) determining the subject agenda C) analyzing relevant data D) making business decisions
Which of the following tactics includes influencing the agenda of a meeting to include a project manager's own issues, influencing the decision makers to use criteria that will bias the decisions in favor of the project manager's interests?
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