The Exxon Valdez story is an example of how good public relations practices can help the environment

Indicate whether the statement is true or false.


Answer: False

Communication & Mass Media

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A standard of good theories that addresses whether we can measure the concepts (variables) in order to test whether the relationships stated in the theory are true is called ___________

Fill in the blank with correct word

Communication & Mass Media

You are having a terrible day. You woke up late and your car wouldn't start. Once you got to school you couldn't find a parking place in time and on the way to class you realized that you forgot the assignment (it's on your kitchen table)

You walk in the door and your teacher comments "it is nice of you to join us." You perceive that your teacher is verbally attacking you, even though similar comments (made in jest) on other days did not seem as bad. This illustrates that ________ influence(s) the way we interpret stimuli. A) figure and ground B) cultural background C) closure D) proximity E) psychological state

Communication & Mass Media

In what way might ethnocentrism be viewed as a positive cultural characteristic?

What will be an ideal response?

Communication & Mass Media

The specific goal of a speech:

a. identifies the desired response a speaker wants from the target audience. b. is to entertain, inform, or persuade. c. is typically determined by the occasion of the speech. d. indicates the general type of audience response that is expected if the speech is successful.

Communication & Mass Media