The manager of decision support systems supervises the collection and analysis of sales, inventory, and other periodic customer relationship management (CRM) data.
Answer the following statement true (T) or false (F)
True
Rationale: Working in the Marketing Research Field
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Briefly explain problem factoring
What will be an ideal response?
In the business-to-business sector, advertising tends to:
A) support other promotional tools such as personal selling, trade promotions, consumer promotions, direct marketing, and trade shows B) be the primary vehicle for communicating to customers C) be performed in-house to prevent competitors from learning about the company's products and communication approach D) identify key new target markets
Raw data often must be scrubbed to remove extraneous data and other noise in order to become useful. This technique is known as:
A. Extract, Transform, and Load. B. Evaluate, Depopulate, and Finalize. C. Filter, Coordinate, and Upload. D. Process, Scrub, and Import.
Which of the following is most likely a true statement about diversity in the United States?
A) Most ethnic groups are shedding their ethnic culture and shifting toward a unified American culture. B) Asian Americans constitute the largest ethnic group in the United States. C) Ethnic and cultural differences exist since different ethnic groups remain isolated from one another. D) Various ethnic groups mix together but also retain their cultural differences. E) The nation's ethnic populations are set to decrease in coming decades.