Communication activities that provide extra incentives to customers or the sales force to achieve a short-term objective are called:
A) sales promotion.
B) advertising.
C) integrated marketing communication.
D) public relations.
A
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Which component of ethical behavior focuses on recognizing that an ethical problem exists?
A. component 1: moral sensitivity B. component 2: moral judgment C. component 3: moral motivation D. component 4: moral character
According to the text _______ means performing different activities from rivals' or performing similar activities in different ways
a. core competencies b. distinctive capabilities c. strategic positioning d. business strategy
Markets that will do well in the future include telecommunications and the energy sector
What will be an ideal response?
Wiggio is online groupware designed for college students
Indicate whether the statement is true or false