Which component of ethical behavior focuses on recognizing that an ethical problem exists?
A. component 1: moral sensitivity
B. component 2: moral judgment
C. component 3: moral motivation
D. component 4: moral character
A. component 1: moral sensitivity
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When a market reaches the maturity stage ________
A) gains in volume can be achieved only with gains in market share B) the volume is derived from both market demand and market share C) declining volumes are avoidable D) rate of growth increases E) the net marketing contribution is negative
Jarrod deleted an email message that documented problems with the company's safety procedures. In court, this lack of evidence will be likely dismissed as an innocent mistake that is frequently made by employees
Indicate whether the statement is true or false
Which of the following statements concerning cause marketing is most accurate?
A. The profits generated by cause marketing are usually based in "goodwill" rather than actual revenue. B. Cause marketing rarely creates a point of difference for the firm that engages in this marketing practice. C. The positive effects of cause marketing are significant during the promotion, but they lose their benefit almost immediately after the promotion runs its course. D. Women are much more suspicious about the sincerity of cause marketing programs than men; therefore, their contributions are significantly less. E. The vast majority of consumers say they will switch to a brand that supports a good cause, provided the price and quality of the brands are equal.
At an automatic car wash, cars arrive randomly at a rate of 7 cars every 30 minutes. The car wash takes exactly 4 minutes (this is constant). On average, what would be the length of the line?
A) 8.171 B) 7.467 C) 6.53 D) 0.467 E) None of the above