When we make deliberate choices to experience or to avoid experiencing particular stimuli, we engage in __________.

A. selective set
B. selective exposure
C. perceptual set
D. selective attention


Answer: B

Communication & Mass Media

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The majority of federal courts ______.

a. protect reporters from revealing information by using a federal shield law b. protect reporters from revealing information by using a qualified First Amendment privilege c. protect reporters from revealing information by using either a qualified First Amendment privilege or a federal shield law d. do not protect reporters from revealing information under any circumstances

Communication & Mass Media

The target audience of a campaign is asked to watch a new TV ad. Just 24 hours after release of the ad, the company sends personnel to interview those who participated in watching it. What is this strategy called?

a) Day-after recall b) Survey research c) Attitude measurement d) Accurate dissemination

Communication & Mass Media

Training has been described as a closed system. This means that training is

a. based on certain right and wrong ways of performing a skill. b. continuous. c. based on finding the best answer.

Communication & Mass Media

Coordinated Management of Meaning is primarily related to the ________ communication contexts.

A. critical and intrapersonal B. public and rhetorical C. intrapersonal and interpersonal D. small group and interpersonal

Communication & Mass Media