The target audience of a campaign is asked to watch a new TV ad. Just 24 hours after release of the ad, the company sends personnel to interview those who participated in watching it. What is this strategy called?
a) Day-after recall
b) Survey research
c) Attitude measurement
d) Accurate dissemination
a
You might also like to view...
Explain an appeal to authority fallacy and give an example
What will be an ideal response?
When listening to your classmates, you should assume that you may learn something important from each speaker
Indicate whether the statement is true or false
During his speech, Otis thought it would be
effective to move as a symbol of artistic expression. However, it ended up diverting attention away from his message. Which rule of movement did Otis violate? A. Move, but don't distract listeners from your message. B. Move to reduce physical barriers. C. Move to signal a new idea. D. Use movement to signal that your approach to the speaking situation is changing.
The workers who built the pyramids enjoyed which of the following entertainment during leisure time?
A) Banquets/Dinner parties B) Dance troupe performances C) Dwarf wrestlers D) Storytellers E) None of the above