Which of the following is an essential element of persuasive messages?
A) Trust
B) Marketing
C) Sales
D) Value
E) Action
Answer: A
Explanation: A) Whether you're trying to convince people to help fund your new business via Kickstarter, asking your boss for a raise, or promoting a concert, trust is an essential element of persuasion. If people don't believe in you, they won't believe in what you're promoting.
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Fill in the blank(s) with the appropriate word(s).
Tom and his managers are discussing the unemployment, inflation, and interest-rate trends that might affect their chain of coffee shops over the next 12 months and the projected growth in the areas where the stores are located. The managers are studying the ______ forces in their organization's general environment.
A. technological B. sociocultural C. political D. economic E. international
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a. True b. False Indicate whether the statement is true or false
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A) the present value of all future net cash flows generated by the investment. B) the undiscounted sum of all future net cash flows generated by the investment. C) unrelated to the future net cash flows generated by the investment. D) unrelated to the degree of risk associated with the future net cash flows generated by the investment.