Which type of distribution is used when the producer wants to place its products with more than one, but fewer than all, of the intermediaries who are willing to carry its products?
A) exclusive
B) intensive
C) selective
D) dual
E) multiple
C
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Why is the time period assumption required?
a. Inflation exists. b. External users of financial statements want statements that accurately reflect net income or earnings for a specific time period. c. The dollar is the monetary unit in the United States. d. The federal government requires it.
While considered a form of advocacy advertising, ________ may have no affiliation with a corporate or trade sponsor but may be sponsored by an organization to bring attention to what they consider to be an important cause.
A. positioning ads B. transit ads C. image ads D. issue ads E. direct-response ads
Which of the following is an advantage of the sole proprietorship?
A) limited liability for its owners B) no significant legal requirements for starting the business C) double taxation for its owners D) easily transferred ownership
Lewis Gretsz, the owner of a small railroad company in the 1860s, started gaining more influence and money as his business started to flourish to a point where he began controlling the entire northern half of railroad services. He followed a ruthless and cunning business strategy that involved exploiting workers and decimating the environment. In the context of the history of American business, Lewis Gretsz most likely belonged to the _____.
A. entrepreneurship era B. production era C. marketing era D. relationship era