After making a presentation, you reflect by considering the part you played in the presentation, your approach, what else you might have done, what you have learned about the experience, what questions you have, and what you need to consider as a result. What type of reflection does this describe?
a. emotional reflection
b. analytical reflection
c. evaluative reflection
d. critical reflection
d. critical reflection
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Personal communications channels derive their effectiveness from individualized presentation and feedback and include direct and interactive marketing, word-of-mouth marketing, and personal selling
Indicate whether the statement is true or false
Intangible benefits
a. are easily measured b. are of relatively little importance in making information system decisions c. are sometimes estimated using customer satisfaction surveys d. when measured, do not lend themselves to manipulation
Which of the following is true of African Americans?
a. More than half of African American children are exclusively raised by their mothers. b. African Americans are nearly ten years older on average than other American consumers. c. The promotional dollars spent on African Americans is drastically reducing. d. African Americans are less influenced by traditional media than any other group.
____________ is an important management skill used to get the best results from each employee.
A. Coaching B. Leveraging C. Monitoring D. Motivating E. Managing