Which of the following techniques are not likely to maximize the response rate of surveys?

a. reminder mail or email
b. request from a credible source
c. assurances of confidentiality or anonymity
d. lack of follow-up with respondents


d. lack of follow-up with respondents

Communication & Mass Media

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“As soon as we met, Daniel and I just ‘clicked’,” says Willow. Describe what this means in terms of self-disclosure.

What will be an ideal response?

Communication & Mass Media

What was the name given to the economic collapse of most investments in Internet commerce in 2000?

A) dot-com bust B) eCollapse C) interecession D) financial bust

Communication & Mass Media

Aristotle referred to ethos as

a. less significant in persuasion. b. similar to speech apprehension. c. the most potent means of persuasion. d. the logical aspect of a speech.

Communication & Mass Media

As explained in your textbook, personal appearance is less important in an online speech than in a speech delivered to an in-person audience.

Answer the following statement true (T) or false (F)

Communication & Mass Media