Ordinary words or symbols that have taken on a secondary meaning can qualify as marks.
Answer the following statement true (T) or false (F)
True
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Organizational buyers purchase the same product from more than one source
A. if vendor analysis results in a "tie score" for the different suppliers. B. to help ensure continuing supplies. C. because a single vendor usually doesn't want all of the business. D. if no supplier has a superior marketing mix. E. None of these answers is correct.
Firms which have differentiated ___________________________________ for its products may have a greater potential to increase prices
Fill in the blank(s) with correct word
Job rotation is likely to increase which core job characteristic?
A. skill identity B. task identity C. autonomy D. task expansion
Moral idealism refers to a personal moral philosophy that
A. follows the "Golden Rule," which is "You should treat others as you would like others to treat you." B. considers individual rights or duties as universal, regardless of the outcome. C. believes in "the greatest good for the greatest number." D. all human beings are basically good. E. believes that good will always triumph over evil.