A__________is one that is no longer useful once it's used, or lasts for less than three years
A) heavy-duty good
B) nondurable good
C) hard good
D) slow-moving consumer good
B
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If follow up action is needed in response to a routine message, identify who will do what and when in the body of the message
Indicate whether the statement is true or false.
With which type of marketing communication does the marketer have the greatest level of control over the message?
A) word-of-mouth communication B) advertising C) public relations D) direct marketing E) personal selling
A review of BluTech's hiring practices indicated that it has a selection ratio of 0.95. At this level of selectivity, it is likely that the managers experience desperation bias.
Answer the following statement true (T) or false (F)
Most computer-aided thefts can be prosecuted under traditional state larceny laws
a. True b. False Indicate whether the statement is true or false