Which of the following is TRUE about the elaboration likelihood model (ELM)?

a. It is not audience-centered.
b. It is one of the original frameworks for understanding persuasion.
c. It can be especially valuable in helping you understand how you have been persuaded.
d. It was developed by Alan Monroe.


c

Communication & Mass Media

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______ is where a social media professional analyzes all of the communication efforts for the client and organization before a campaign is launched.

A. A strategic plan B. A communication audit C. A social media audit D. A communication plan

Communication & Mass Media

According to the text, which of the following is TRUE regarding the 1967 Commission

on Obscenity and Pornography?

a. It was formed under President Lyndon Johnson and concluded that pornography was extremely harmful to several different populations. b. It was formed under President Lyndon Johnson and concluded that pornography had no harmful effects on any population studied. c. It was formed under President Richard Nixon and concluded that pornography was extremely harmful to several different populations. d. It was formed under President Richard Nixon and concluded that pornography had no harmful effects on any population studied. e. It was formed by Attorney General Ed Meese and concluded that most pornography could be declared to be legally obscene.

Communication & Mass Media

News media outlets focus more on ______ and the process of ______ than social media discussions.

A. social justice; public policy B. economics; governing C. controversy; decision-making D. government officials; public order

Communication & Mass Media

Ryan and his friend Kari see each other and begin to have a conversation. Ryan notices that Kari is crying. Ryan asks, "What is wrong?" Kari replies, "Nothing." Knowing that Kari wouldn't just cry to cry, Ryan becomes concerned. What level of meaning was Ryan's question directed toward?

Communication & Mass Media