Which television daypart has the highest rates and is dominated by national advertisers?
A. late fringe
B. daytime
C. prime time
D. late news
E. early fringe
Answer: C
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Which of the following is a strategy for a market leader (rather than a market challenger) when marketing a low-involvement product?
A. use Internet search engines such as Google to assist buyers B. use sales promotion such as free samples, coupons, and rebates to encourage trial of their brand C. use repetitive advertising messages that reinforce a consumer's knowledge or assure buyers they made the right choice D. link their brand attributes with high-involvement issues E. use advertising messages that focus on getting the brand into a consumer's consideration set
A(n)__________is a limit on the amount of a specific product that can enter a country
Fill in the blanks with correct word.
Millie ordered clothes from a mail order catalog. No time was specified as to when the goods would be shipped. In such a case the FTC requires that the company must ship the goods to Millie
a. within 3 business days after receiving the order. b. within 10 business days after receiving the order. c. within 30 days after receipt of the order. d. within a reasonable time and within time lines consistent with industry standards.
The stage in the evolution of new products in which the product is launched into full-scale manufacturing and marketing is called
A. test marketing. B. business analysis. C. screening. D. product development. E. commercialization.