Joe Kerry, owner of a small bakery, wants to obtain marketing insights to improve his business. Joe has a limited budget and would like to gather free secondary data. What is the best option for Joe?
A) mail questionnaires
B) focus group interviews
C) Internet search engines
D) personal interviews
E) commercial online databases
C
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There are two parts to? FICA:
A) old age benefits and workers' compensation. B) retirement and income tax withholdings. C) OASDI and Medicare. D) defined pension and Medicare.
Which of the following offers a variety of products to two or more customer segments with different needs, even if the resulting markets are unrelated to one another?
a. segmented market b. market niche c. mass market d. diversified market
Systematic risk is also referred to as ________
A) business specific risk B) internal risk C) nondiversifiable risk D) maturity risk
A statistics class is composed of 60 percent females. If 15 students are selected randomly, what is the probability that this group will include either 8, 9, 10, or 11 females? Use the normal distribution