An approach to measuring the importance of attitude components that requires consumers to allocate 100 points among the components such that the distribution of the points reflects the relative importance of the component is _____.

A) perceptual mapping
B) the Likert scale
C) the semantic differential scale
D) the rank-order scale
E) none of the above


E) none of the above

Psychology

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Which statement about treatment for substance abuse disorders is true?

a. College students are less likely that nonstudent peers to be admitted to drug treatment programs for alcohol use disorder. b. Cost is a significant barrier to treatment for substance use disorders, even among those who really want treatment. c. Nearly all individuals with substance use disorders are receive some form of inpatient treatment. d. Inpatient treatment is rarely even needed during detoxification and certainly not needed for recovery.

Psychology

Today, approximately what percent of postsecondary students are considered returning students?

A. 0.7% B. 1.7% C. 17% D. 27%

Psychology

The Yanomamo Indians in Venezuela and Brazil

a. practice endocannibalism. b. are a passive people. c. are very affectionate toward their wives. d. practice infanticide and abortion. e. do both a and d.

Psychology

Jessica has been diagnosed with both anxiety and depression. The co-occurrence of two or more disorders, as seen in the case of Jessica, can be described as:

A. comorbidity. B. congruence. C. concordance. D. tertiary symptoms. E. differential symptoms.

Psychology