In analyzing the attractiveness of market segments, which of the following is NOT one of the most important variables?

A. competitive forces related to the segment
B. segment size
C. growth potential
D. location of the segment
E. strategic fit with the firm's goals


Answer: D

Business

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When writing for a claim or adjustment, the opening should state the problem as well as

A) who is at fault. B) competitive options. C) how the issue has affected the business relationship. D) model and serial number. E) your request.

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The checklist of steps necessary for approving an invoice for recording and payment, also known as the check authorization, is the:

A. Invoice. B. Purchase requisition. C. Receiving report. D. Purchase order. E. Invoice approval.

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Cause-related marketing ties together fund-raising efforts of nonprofit groups with objectives of corporate sponsors

Indicate whether the statement is true or false

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Which of the following statements is NOT TRUE with respect to arbitration proceedings?

A) Arbitration proceedings normally take more time than the it does to litigate a matter in the regular court system B) An arbitrator's decision is binding and can be enforced as a court judgment C) Arbitration proceedings are normally conducted without many of the procedural requirements of a formal trial. D) An arbitrator must be neutral E) Arbitration proceedings are often chosen as an alternative to having a dispute become subject to a foreign legal system

Business