Which of the following statements is true regarding the affordable method for setting a promotion budget?
A) It is mostly used by large businesses.
B) It completely ignores the effects of promotion on sales.
C) It tends to place promotion first among spending priorities.
D) It leads to a certain annual promotion budget.
E) It almost always results in overspending.
B
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If a company's home currency strengthens, it is:
A) a favorable turn of events for the typical exporter. B) an unfavorable turn of events for the typical exporter. C) a favorable turn of events since the revenues increase in home currency. D) an unfavorable turn of events for exporter's home country. E) neither favorable nor unfavorable turn of events for the typical exporter.
Request for proposal (RFPs) usually are unnecessary for straight repurchase situations
Indicate whether the statement is true or false
Outline the major decisions that a firm must undergo in making a decision to market internationally
What will be an ideal response?
When is marketing research not needed?
A) The information is already available. B) The timing is wrong. C) Funds are not available. D) Marketing research is always needed. E) A, B and C