When is marketing research not needed?
A) The information is already available.
B) The timing is wrong.
C) Funds are not available.
D) Marketing research is always needed.
E) A, B and C
D
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Customers usually have a lower price threshold below which prices signal inferior or unacceptable
quality, as well as an upper price threshold above which prices are prohibitive and the product appears not worth the money. Indicate whether the statement is true or false
To become data, information is manipulated through tabulation, or any other operation that leads to greater understanding of a situation.
Answer the following statement true (T) or false (F)
Which of the following is not a requirement of budgeting?
a. Goals must be realistic and possible to attain. b. There must be accountability for actual results. c. Management must clearly define its objectives. d. The budget must not be changed under any circumstances.
Direct marketing is
A. a strategy that works best when a producer has little working capital. B. direct communication between a seller and an individual customer using a promotion method other than face-to-face personal selling. C. an effort to sell through only one intermediary. D. personal sales contact between a representative of the company and an individual consumer. E. primarily concerned with the degree of market exposure.