A distribution of earnings by a corporation to its stockholders is known as a distribution payment
Indicate whether the statement is true or false
F
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Trends Inc produces and markets casual wear for men and women. The company wants to be a global brand and is planning to enter a few chosen markets across Europe and Asia
To accommodate the differences in purchasing power and costs of shipping goods to the retailers, the company has decided to use cost-based pricing in each country. In order to ensure that this strategy is successful, Trends must first make sure that ________. A) all the countries it is planning to enter have similar laws and regulations B) competing offerings in the different markets are not priced lower C) all competitors follow cost-based pricing D) its marketing communication targets rival firms in the respective markets to prove its superiority E) its transfer prices are high
People's moods and behaviors are strongly influenced by their physical surrounding. Two dimensions, ________, determine whether a shopper will react positively or negatively to a store environment
A) color and size B) size and activity C) arousal and pleasure D) perceived risk and level of involvement E) motivation and self-concept
A ________ gives value to customers, makes the company's products different from-and better than-those of competitors, and helps in creating new products.
A. core capability B. bureaucracy C. mechanistic organization D. board of directors E. hierarchy
Franchising:
A. reduces risk of downside loss. B. is the same as the me-too strategy. C. reduces the amount of competition an entrepreneur will face. D. is the only imitation strategy discussed in the text.