Which of the following is suitable for copyrighting?
A) buildings
B) musical compositions
C) business methods
D) product logos
B
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Terrence sells office equipment and is asked by a prospect, "How does your product compare to the one I'm currently using?" To prepare for this question, Terrence should have:
A. talked to former employees of his competitors. B. planned a trial close. C. checked his firm's code of ethics. D. examined the competition's ads. E. practiced question-avoidance techniques.
Golf & Tennis LLC makes and sells golf clubs, tennis racquets, and related sporting goods. By selling its products at prices substantially below the normal cost of production, Golf & Tennis hopes to drive its competitors from the market. This is
a. market power. b. predatory pricing. c. price discrimination. d. none of the choices.
Life insurance policyholders typically receive dividends from
A) mutual insurance companies. B) stock insurance companies. C) both mutual and stock insurance companies. D) neither mutual nor stock insurance companies.
Appeal Automobiles introduced a new car into the market. The company stressed that the new car had side door air bags in an attempt to attract new buyers. Its focus on safety illustrates a strategy of positioning by
A. price-value. B. product attributes and benefits. C. competitor. D. cultural or national symbols. E. demographics.