Copy testing is done before an advertising campaign begins, while the campaign is being developed, and after the campaign has been introduced
Indicate whether the statement is true or false
true
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When making a nominating speech, do not try to build a powerful case for the candidate
Leave that task to the candidate herself. Indicate whether the statement is true or false
As Tiana listens to Kevin's speech, she thinks, "His evidence is out of date, and it doesn't relate to his key idea." Tiana is engaged in _______
a. evaluating b. interpreting c. resolving d. selecting
Nonprofit PR practitioners are different from their corporate counterparts in all of the following ways, EXCEPT: :
a. They often have oversight from a Board of Directors b. Their main concern is with voluntary and charitable giving efforts c. Their key external audiences include volunteers d. They employ the same strategies and tactics as other sectors
What are the three types of questions for audience-analysis questionnaires discussed in your textbook? Give an example of each type and explain the advantages and disadvantages of each.
What will be an ideal response?