Nescafe coffee is marketed using different coffee blends and promotional campaigns to match consumer preferences in different countries. For example, Nescafe generally emphasizes the taste, aroma, and warmth of shared moments in its advertising around the world. However, in Thailand, Nescafé is advertised as a way to relax from the pressures of daily life. This is an example of which type of global marketing product/promotion strategy?
A. product customization
B. product extension
C. dual integration
D. dual adaptation
E. product adaptation
Answer: D
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Sellers of merchandise offer sales discount or cash discounts in order to
a. provide an interest allowance on funds paid before the payment is due. b. induce prompt payment so that it can reduce bookkeeping costs. c. induce prompt payment so that it can reduce collection costs. d. all of the above. e. none of the above.
Which of the following is not a factor that causes buyer bargaining power to be stronger?
A. Some buyers are a threat to integrate backward into the business of sellers and become an important competitor. B. Buyers have considerable discretion over whether and when they purchase the product. C. Buyers are small and numerous relative to sellers. D. The costs incurred by buyers in switching to competing brands or to substitute products are relatively low. E. Buyers purchase the item frequently and are well-informed about sellers' products, prices, and costs.
Which of the following is false regarding defenses to liability under CERCLA?
a. A defense to liability is that the release of hazardous substances was caused solely by an act of God, such as an earthquake. b. A defense to liability is that the release of hazardous substances was caused solely by an act of war. c. A defense exists for purchasers of brownfields, contaminated sites that are eligible for cleaning and reclaiming with assistance from the Superfund. d. A defense exists if the defendant is less than 50% at fault for the contamination.
Typically which of the following results from a financial plan?
A) Start saving more B) Write or update a will C) Purchase more life insurance D) All of the above