Procter & Gamble introduced its Duncan Hines ready-to-spread frosting in a small geographic area
When General Foods became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. This act illustrates ________.
A) why many companies engage in test marketing
B) one of the problems associated with test marketing
C) why prototypes are so important
D) how idea screening can make a product a commercial success
E) the variety of sources for idea generation
B
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The success of an organization lies with its ______.
A. people B. products C. customer service D. manufacturer
One attribute of the U.S. tariff schedule is
A. that its categories are quite general and easy to apply. B. how specific it is. C. that its harmonized version can be accessed via cell phone and iPad. D. that it is printed in both Arabic and Hebrew.
Steve, a recruiter at Aragon Inc, interviews Eric, an engineering graduate. After the interview, Steve writes a message to Eric stating that he has not been selected. In the message, he also suggests that Eric apply for other suitable openings at Aragon. The suggestion made by Steve is an example of a(n) _____
A) ?counterproposal B) ?review C) ?agenda D) ?criticism
Checking a diversified company's business portfolio for the competitive advantage potential of cross-business strategic fits does not involve ascertaining the extent to which sister business units
A. have opportunities to share use of a well-respected brand name. B. have value chain match-ups that offer opportunities to combine the performance of related value chain activities and reduce costs. C. have value chain match-ups that offer opportunities to create new competitive capabilities or to leverage existing resources. D. have value chain match-ups that offer opportunities to transfer skills or technology or intellectual capital from one business to another. E. are cash cows and which ones are cash hogs.