Scanning your memory for previous experiences with products or brands is called
A. cognitive dissonance.
B. internal search.
C. problem recognition.
D. external search.
E. alternative evaluation.
Answer: B
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Explain when it is appropriate to use special journals
Why are marketers decreasing their usage of advertising to reach audiences and increasing their use of public relations tactics?
A) The mass market has become more uniform in its needs and preferences. B) The global market for goods and services is diminishing. C) Advertising results are hard to measure. D) Consumers are taking greater control of the communication process. E) Most audiences have completely migrated away from television.
_____________ is a contract in which a firm grants access to its patents, trade secrets, or technology to another firm.
Fill in the blank(s) with the appropriate word(s).
Brian is a police officer. He just turned 54 years old and is worried that he will be forced to retire next year when he turns 55 . The Age Discrimination in Employment Act will protect him if his employer tries to force him to retire early
a. True b. False Indicate whether the statement is true or false