An agency that earns a ________ charges a basic monthly fee for all of its services to the client and retains any media commissions earned.
A. salary-plus-commission
B. media markup
C. retainer
D. fee-commission combination
E. negotiated fee
Answer: D
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An agreement is illegal and void if it violates
a. state usury statutes. b. state licensing statutes. c. state criminal statutes. d. all of these.
Spartan Furniture wants to estimate its expenditures for purchasing long-term assets that require significant sums of money. Which type of budget does it need?
A) capital budget B) cash budget C) master budget D) operating budget E) discretionary budget
According to Myers and Myers's basic preference dimensions in which people can differ, the thinking-feeling dimension
A. is concerned with how people look at data. B. is concerned with the considerations leaders prefer when making decisions. C. describes the amount of information a leader needs before feeling comfortable making a decision. D. is fundamentally concerned with where people get their energy.
The number of intermediaries between the product (or manufacturer) and the consumer is referred to as
A. channel exclusivity. B. channel quality. C. channel length. D. channel concentration. E. channel fragmentation.